When a major fashion retailer wanted to promote their on-line shopping service in their stores, they asked for a variety of signs that would have a “substantive” feel with very high impact and yet be very cost effective. They wanted signs that would hang from the ceiling, sit on the floor and have changeable graphic capabilities.
We developed a series of interior lit ceiling and floor signs with light gauge metal channels utilizing slide in graphics to create the simple but eloquent strategic retail solution.
Retailer was thrilled with not only the distinctive visual imagery of the signage but the ease of its implementation. The signage system was so popular that it was retained for another seasonal message cycle as the graphic changes were easy to change and very cost effective.