When a major toy retailer wanted a series of displays and specialty fixtures to showcase their exclusive product lines, they also wanted us to develop an “image envelope” that would be the basis of seasonal pop-up stores. Versatile, cost effective…yet discerning and exclusive…were specific characteristics demanded of the design solution.
A series of distinctive floor and wall fixtures were custom designed for this giant retail icon. Key to the winning solution was not only the discerning taste of the fixtures but the flexibility of the design solution. With its variety of featured displays the solution was easily configured to meet the demands of various floor plans.
These FAO boutiques were easily and very successfully installed in major department stores throughout the nation that proved yet another successful strategic solution.