The Challenge:
Update the look of the client’s existing sample display system to be more visually appealing, contemporary and brand-focused, without sacrificing functionality or straining their budget.
Our Solution:
- Redesign the graphic panel and side panels to better reveal the products and make it easier and more enticing to shop from the display
- Restyle the entire display with melamine-clad particle board and a 3-dimensional laser-cut logo to showcase the natural appeal of the products
- Simplify assembly, streamline shipping and cut cost by reducing the amount of material needed for the displays’ back panels
Success:
Not only did we redesign a more attractive and effective display system at a 15 percent cost savings to our client, we also redesigned the way it was shipped. By fitting 25 percent more units onto every truck, we added space and freight savings to the bargain.