Create a compact, durable merchandising vehicle to elegantly showcase a variety of well-known lip care brands (Burt’s Bees, Chapstick, Nivea, etc.) for a major North American supermarket chain.
- Engage consumers at various in-store points with 360° rotating product access
- Add frosted acrylic side fins to provide stylish visual accents, product protection, graphic surfaces for labeling and a handy place to “grab and turn” the display
- Finish display with an arched metal cap surfaced with a digitally printed, wood grain applique (custom-matched to store brand aesthetics) to create visual impact, present Lip Care label at optimal eye level and discourage item-stacking atop the display
More than 1,000 Lip Care displays were produced and shipped within a 7-week period, delivering an instant and sustained 10 percent sales lift for all participating lip care brands and continuing to drive incremental sales chain-wide.