The Challenge:
With just 4 weeks lead time, seamlessly incorporate “tech accessory” product displays—using both pegs (for hanging products) and lockable showcases—into existing merchandising racks for a leading international supermarket chain.
Our Solution:
- Get creative with processes and materials that work quickly as well as intelligently
- Digitally print a graphic wood-grain match to cover divider panels, replacing the original, more time-consuming fabrication and flawlessly integrating with store aesthetics
- Use magnetic strips to mount the display signage just above consumer reach, making installation a snap and saving the client added time and cost
Success:
Not only did the client receive the approximately 700 stores worth of custom displays on time and within budget, they achieved new item introductions, increased sales and added an attractive, durable and easy-assembling merchandising system that can be used and reused for years.